plans to visit Tokyo next month as part of his family’s expanding push into the cryptocurrency industry, according to people familiar with the matter.The U.S. President’s son plans to attend a shareholder meeting of Japanese bitcoin treasury firm Metaplanet on Sept. 1, one of the people said, asking not to be named as the information isn’t public.

Metaplanet, a hotel operator that pivoted to bitcoin accumulation early last year and has since amassed over $2.1 billion worth of the token, appointed Eric Trump as a strategic adviser in March. The company is modeled on Michael Saylor’s Strategy.

The company is modelled on Michael Saylor’s Strategy Inc.

Metaplanet’s stock reversed its morning losses to rise as much as 2.1 per cent in Tokyo on Aug 22 after Bloomberg’s report.

The volatile shares have ballooned almost 800 per cent in the past 12 months, even after more-than halving in value from a peak in mid-June.