Pepsi, the main sponsor of Wireless Festival under the branding “Pepsi presents Wireless,” withdrew its support after the festival booked West, also known as Ye, as headliner for three nights in July at Finsbury Park, north London.
A Pepsi spokesperson told ITV News on Sunday: “Pepsi has decided to withdraw its sponsorship of Wireless Festival.”The move follows criticism from Prime Minister Keir Starmer, who called the booking “deeply concerning.”
The rapper has drawn widespread criticism in recent years after he began voicing admiration for Adolf Hitler and has made a series of antisemitic remarks.
Last year, he released a song called “Heil Hitler”, only a few months after advertising a Swastika T-shirt for sale on his website.
As first reported by The Sun on Sunday, Starmer said: “It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism.
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