following their return to the Champions League.

Newcastle, acquired by Saudi Arabia’s Public Investment Fund in 2021, had commercial income rise 90 per cent from 43.9 million to 83.6 million pounds in 2024, driven by new deals with Saudi companies Sela and Noon, as well as Adidas and UK-based Fenwick.

Champions League distributions amounted to nearly 30 million pounds, though Newcastle were eliminated in the group stage.

“Returning to the Champions League for the first time in more than 20 years was hugely memorable for everyone connected with the club, and it has clear upside financially as we continue to grow,” Newcastle United CEO Darren Eales said in a statement.

“We are committed to sustainable success and we have started 2025 in a strong position.”

The Amazon Prime documentary ‘We Are Newcastle United’ and changes to the club’s retail and catering operations also boosted revenue.

The club also significantly reduced its after-tax losses from 71.8 million in 2023 to 11.1 million pounds in 2024, an 84 per cent drop, driven by controlled spending to comply with Premier League sustainability rules after their hefty 2023 outlay.