Ferrari already accepts Bitcoin, Ether and USDC in the United States. The Italian carmaker said it is looking to eventually accept cryptocurrencies in additional jurisdictions.BUSINESSEUROPE
Ferrari already accepts Bitcoin, Ether and USDC in the United States. The Italian carmaker said it is looking to eventually accept cryptocurrencies in additional jurisdictions.
The new cryptocurrency payment method will be rolled out at European dealerships in JulyImage: Raimund Kutter/imageBROKER/picture alliance
Ferrari will soon begin accepting cryptocurrency payments in Europe, the company announced on Wednesday.
The Italian sports car maker said it would roll out the new payment method in European dealerships starting in late July.
“The entry into the European market follows the successful launch of this alternative payment system in the United States less than a year ago, to support dealers in better addressing the evolving needs of its clients,” Ferrari said in a statement.
“By the end of 2024, Ferrari will expand cryptocurrency transactions to other countries in its international dealer network, where cryptocurrencies are legally accepted,” the company added.
When it began accepting cryptocurrency payments in the US, Ferrari partnered with BitPay to enable transactions in Bitcoin, Ethereum and the so-called stablecoin USDC.
