Home > News > Even ‘Avatar: Fire and Ash’ can’t lift 2025 box office out of pandemic-crisis doldrums

Even ‘Avatar: Fire and Ash’ can’t lift 2025 box office out of pandemic-crisis doldrums

HOLLYWOOD, CA – NOVEMBER 26: General views of ‘Avatar‘ Na’vi characters Jake Sully and Neytiri on the red carpet setup for the premiere of ‘Avatar: Fire and Ash’ at the Dolby Theatre on November 26, 2025 in Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images)
HONG KONG, CHINA – 2022/12/24: Commuters walk past a large commercial advertisement banner promoting the movie Avatar: The Way of Water (Avatar 2), produced by Lightstorm Entertainment and distributed by 20th Century Studios, in Hong Kong. (Photo by Sebastian Ng/SOPA Images/LightRocket via Getty Images)

Female-focused films are “are few and far between,” said Jeff Bock, senior box-office analyst at Exhibitor Relations, an entertainment data and research firm. “There should be something for everyone playing most of the time, and that isn’t the case.”

To be sure, there were some bright spots for the industry, including success from young audiences.

Warner Bros. Pictures’ “A Minecraft Movie” was the highest-grossing domestic film this year, with $423.9 million. Close behind was Walt Disney Co.’s live-action adaptation “Lilo & Stitch,” which collected $423.8 million in the U.S. and Canada and a total of $1 billion worldwide.

Counting those two, five of the year’s top 10 domestic-grossing films had PG ratings, including “Wicked: For Good,” Disney’s animated “Zootopia 2” and Universal’s live-action “How to Train Your Dragon.”

“In general, the good news about the year is that most of the big hits involved young audiences,” said Tom Rothman, chair and CEO chief executive of Sony Pictures’ motion picture group. “There is a bit of a youth-quake.”

Disney capitalized on the big year for family-friendly fare.

The Burbank entertainment giant recently crossed $6 billion at the global box office for the year, powered by billion-dollar hits such as “Lilo & Stitch” and “Zootopia 2,” and marking the company’s biggest year since 2019. (Though it wasn’t all sunny for Disney this year, as Pixar’s original animated film “Elio” misfired, as did the live-action film, “Snow White,” which was mired in controversy.)

Another notable youth driver was “Demon Slayer: Kimetsu no Yaiba Infinity Castle” from Sony Pictures in partnership with its anime banner, Crunchyroll. The film had a massive opening weekend haul of $70 million in July on its way to a domestic gross of $134 million and a global total of $715 million, highlighting the increasing popularity of anime.

“The mainstreaming of anime at the theatrical box office is a really significant part of what happened this year and a really good sign,” Rothman said. “You’re bringing in young audiences.”

Home » Blog » Even ‘Avatar: Fire and Ash’ can’t lift 2025 box office out of pandemic-crisis doldrums

You may also like
Avatar 3 aims to become end-of-year blockbuster

Leave a Reply

Menu