TikTok channel Halo.” HaloSky Sports has scrapped its new female-focused TikTok channel, Halo, after it faced a backlash online with its posts described as “patronising” and “sexist”.
In a statement posted on social media on Saturday night, the broadcaster admitted that it “didn’t get it right” and that it would be “stopping all activity” on the account.
The channel, which was only announced on Thursday, was touted by the broadcaster as an “inclusive, dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives.”
However, many on social media criticised the “little sister” account, which talked about “hot girl walks”, matcha and Labubu toys in its content.The channel, which was only announced on Thursday, was touted by the broadcaster as an “inclusive, dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives.”
However, many on social media criticised the “little sister” account, which talked about “hot girl walks”, matcha and Labubu toys in its content.
At its inception, Sky said Halo’s aim was “to build a welcoming community for female fans, whether casual or committed, through fun, trend-led, and relatable content”.
