Joined by Kylian Mbappé and Vinícius Jr, the four football stars compete (and fail) to claim a brick-built World Cup trophy in LEGO’s “Everyone Wants a Piece” ad.Cristiano Ronaldo and Lionel Messi might be nearing the final chapters of their legendary rivalry – but together, they’re still capable of breaking the internet.The two icons of modern football have reunited for another World Cup-themed advertisement, this time ahead of the 2026 tournament in the United States.
After their viral Louis Vuitton chess campaign before Qatar 2022, Ronaldo and Messi are back – but this time joined by the next generation in Real Madrid’s Kylian Mbappé and Vinícius Jr.
The four athletes star in LEGO’s new “Everyone Wants a Piece” campaign, promoting a collection of football-themed mini-figures released in anticipation of the summer’s tournament.
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