Taylor Swift effect upended the NFL. Can her Kamala Harris endorsement change the game?
The Taylor Swift effect brought new fans to America’s biggest sporting event this past winter. Will the pop star’s endorsement of Vice President Kamala Harris after Tuesday night’s debate drive more votes in the year’s biggest election?
Yes, says Resonate, a data and intelligence company that analyzes trillions of online interactions. Typical polling extrapolates the pulse of American voters from a few hundred or thousand responses. The Reston, Virginia-based company creates its own insights on 250 million people using its AI modeling system.
Resonate says 2.3 million Americans in battleground states are more likely to be swayed by celebrity endorsements. Swift’s Instagram post, in which she praised Harris and chastised former President Donald Trump for an erroneous AI-generated endorsement of him, may have caused those people to reconsider their voting plans.
