39%? Switzerland, in a huge shock, facing worse than the worst-case scenario – these are the highest tariffs in Europe.

Globally, the fourth highest, behind only Syria, Laos, and Myanmar, (although if President Trump follows through on his 50% tariff threat then Brazil will jump to the top of the list).

It’s the one story dominating the news and the airwaves on Friday. One newspaper, Blick, described it as the country’s biggest defeat since French victory in the battle of Marignano in 1515.

Just weeks ago, Switzerland’s government was exuding confidence.

In May, a Swiss facilitated meeting between the US and China in Geneva, aimed at preventing a trade war between the two economic superpowers, allowed Switzerland’s president Karin Keller-Sutter to grab a meeting with US trade secretary Scott Bessent.

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